With Ronda Rousey no longer undefeated, Conor McGregor has become one of the few sure things in the UFC. He solidified himself as such again when he disposed of Jose Aldo at UFC 194. McGregor knocked him out cold in just 13 seconds.
McGregor is taking the next natural step after becoming one of the best in your profession: #branding. In Dublin, Ireland’s Harold’s Cross Pub, McGregor has a beer named after that December bout.
It’s a good look, but McGregor ought to expand his horizons. How about “13 Second Hennessy”? It’s still on brand because Henny will also knock you out quick if you’re not careful.